Employee Development Course


The best investment you could ever make is in yourself.


  • You are not average or mediocre, therefore accepting anything that doesn’t represent or reflect excellence should not be associated with you.
  • You deserve the very best of what your working environment has to offer. However you have to function at the level of excellence that unlocks those opportunities.
  • You are a catalyst; a result – driven influencer; a value adding team player and most importantly a leader. The company you work in should be better because you work there.

The Employee Development Course trains you on how to effectively develop and grow your professional skills to the highest possible level of excellence.

At the end of this course you will have gained the following invaluable professional skills that will elevate your career to greater heights:

  • Advanced Communication Skills
  • Increased Sales Capabilities
  • Enhanced Business Acumen
  • Innovative Marketing Communication Strategies
  • Elevated Brand Positioning
  • Financial Knowledge
  • Excellent Leadership Qualities
  • People Influencing Abilities
  • Problem Solving Approaches


The course is developed with the following components in mind that employees cannot do without when it comes to the businesses they work in:

  • Global and economic trends within the market place that have to take into consideration the local requirements the business functions in.
  • Cultural intelligence and racial dynamics that are at play within a business.
  • Political changes that influence the environment the business operates in.
  • Media and communication norms that have been established in a ever evolving business climate.

Who is the Employee Development Course for?

  1. Businesses:
  • That have hired new team members and require training
  • Requiring up-skilling of current teams
  • Wanting to take the overall performance of the team to new levels of excellence
  1. Individuals:
  • Wanting to develop and grow their professional skills in order to become catalysts and key role players in the environments they work in.
  • That want to up-skill themselves with new skills, knowledge and abilities in order to stay relevant in a world that is driven by technological advances.
  • Gearing themselves to take up leadership roles in the environments they add value in.

Course Content

Total learning: 55 lessons Time: 10 weeks
  • Module 1 - Communication | Course 1 – Internal Communication  Course 1 focuses on the communication components that are internally important. Communication increases efficiency levels. The way in which employees communicate amongst themselves and with all internal stakeholders as well as leaders determines how the business communicates externally. In course 1 we train you on the following: Communication from the leader to the team, Communication from the team to the leader, Communication amongst the team 0/3

    • Lecture1.1
    • Lecture1.2
    • Lecture1.3
  • Module 1 - Communication | Course 2 – External Communication  Course 2 involves all the different people and companies that regularly communicate with the business. External communication involves various components such as: - Initial attitudes and misconceptions that people have - Required actions you need to do to win them over , The results the actions lead to properly implemented In this course the training is focused on the following: Service Providers, Suppliers and Healthcare Practitioners, Consumers 0/2

    • Lecture2.1
    • Lecture2.2
  • Module 1 - Communication | Course 3 – Communication Skills  Course 3 goes into detail on key professional skills you cannot do without in the work place. These skills help you to navigate the business landscape in the midst of continuous technological advances and industry norms that always evolve. Benefits of the course consist but not limited to the following: - Distinguishing your value proposition within the work environment - Keeping it real, authentic and genuine in how you communicate, Being able to influence people through your communication In this course we train you on the following: Etiquette, Language, DISC Personalities in relation to the healthcare industry 0/3

    • Lecture3.1
    • Lecture3.2
    • Lecture3.3
  • Module 1 - Communication | Course 4 – Sales and Communication  Course 4 is about taking your sales capacity to the next level in order to exponentially grow your employee journey. The key components of this course are all based on communication and the impact of service delivery The way in which you currently communicate is bound to change and this course ensures that the change is positive and value adding for you. In this course the training is focused on the following: The Consumer, Challenges and Opportunities, Service Delivery, Numbers 0/4

    • Lecture4.1
    • Lecture4.2
    • Lecture4.3
    • Lecture4.4
  • Module 1 - Communication | Course 5 – Marketing and Communication  Course 5 is about the strategies you can develop and implement that establish communication excellence when it comes to marketing. As an employee, you need to have a firm grip on the following: Why Communication, The communication journey , Empathy and sympathy , The racial challenge In this course we train you on the following: Objectives of Communication, Communication Messages and Positioning, Social Media Communication 0/3

    • Lecture5.1
    • Lecture5.2
    • Lecture5.3
  • Module 2 – Brand Building | Course 1 – Professional Speaking Development  Course 1 is about how you can become a professional speaker. Perhaps you lack confidence, you are an extreme introvert or maybe you are too scared to talk on public platforms. Being able to command a presence within any environment doesn’t come easy at all however you can certainly equip yourself with the know how. In this course we focus the training on the following: Speaking Dynamics, Audience Differences, Overcoming Challenges 0/3

    • Lecture6.1
    • Lecture6.2
    • Lecture6.3
  • Module 2 – Brand Building | Course 2 – Social Media  Course 2 is about building a social media brand for yourself as well as well as how to take advantage of the social media brand of the business you work in. Social media platforms will continue to evolve and within the next 2 – 4 years will begin to see a significant increase in the amount of healthcare professionals as well as companies getting more involved with establishing a solid social media presence. In this course we train you on the following: Social Media Platforms, Defining your own unique value proposition, How to develop and grow your network 0/3

    • Lecture7.1
    • Lecture7.2
    • Lecture7.3
  • Module 2 – Brand Building | Course 3 – Conferencing  Course 3 is about developing your brand through the following: Conferences, Seminars, Industry events, Product launches, Workshops, Facilitated training Most people have a misguided approach to networking. They spend a lot of time and resources on the above events but fail to adequately take advantage of the opportunities that exist within these platforms. In this course we train you on the following: Networking, Unique Selling Point, Attitude 0/3

    • Lecture8.1
    • Lecture8.2
    • Lecture8.3
  • Module 2 – Brand Building | Course 4 – Speaking Opportunities  Course 4 is about how you can create speaking opportunities for yourself on a broader scale. There is a notion that only “experts” have the right to speak. However, speaking opportunities have evolved beyond purely the academic perspective. There a multiple ways in which you can start to speak on various platforms and eventually become an expert yourself. In this course the training is focused on the following: Opportunity Identification, Abstract writing, Carving your speaking career 0/3

    • Lecture9.1
    • Lecture9.2
    • Lecture9.3
  • Module 2 – Brand Building | Course 5 – Content Development  Course 5 is about the importance of content development in building your brand. Content is King! There is no substitute for good content, but there is nothing greater than content that is delivered in the most thought provoking, riveting and relevant manner. Content can be categorized in the following types: - Presentation, Social Media, Academic, Digital Media, Print Media, Casual versus Formal In this course the training is focused on the following: Content Protocols, Story Brand, Target Audience Specific 0/3

    • Lecture10.1
    • Lecture10.2
    • Lecture10.3
  • Module 3 – Competency and Service Excellence | Course 1 – Time Management  Course 1 is about the importance of time management both personally and professionally. Time involves discipline, attitude and passion for what you want the most out of life. In this course we focus on the following: The Importance and Impact of time, Personal Time versus Professional Time 0/1

    • Lecture11.1
  • Module 3 – Competency and Service Excellence | Course 2 – Conflict Resolution and Negotiation Abilities  Course 2 is about helping you navigate the various situations that arise in your professional environment and how to overcome them. How do you deal with emotions and remain calm? How do you influence a situation? How do you bargain and direct discussions in your favour? How do you convince and persuade people? In this course the focus of the training is on the following: Problem Solving, Influence 0/4

    • Lecture12.1
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    • Lecture12.4
  • Module 3 – Competency and Service Excellence | Course 3 – Work Ethic and Attitude  Course 3 is about going the extra mile and what opportunities a great attitude can unlock. When you do more than what you paid for, you will soon enough get paid for more than you do. Most employees are salary minded instead of being vision minded. Therefore they struggle to see the opportunities within the work environment because they not adding any value to it. In this course the training is focused on the following: Navigating the Working Environment 0/1

    • Lecture13.1
  • Module 3 – Competency and Service Excellence | Course 4 – Becoming a Catalyst  Course 4 is about how you can become a value adding individual within the environment you work in. The benefits of being a catalyst: You see details that elude others, You bring your “A Game” all the time, You show up, You have the attitude that says “I`ll produce now, you can pay me later” - You don’t settle for anything less than the very best In this course we train you on the following: Why you should become a catalyst, How to become a catalyst, Catalyst behaviour traits 0/7

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  • Module 3 – Competency and Service Excellence | Course 5 – Operations and Administration  Course 5 is about the impact service delivery has on sales. With all that is required and expected of employees, how do you bench mark yourself above company standards as well as your team? The best way to do so is by being EXCELLENT at what you do. In this course the following is trained: Work Environment Excellence 0/2

    • Lecture15.1
    • Lecture15.2
  • Module 4 – Information Sharing  Module 4 is all about all the important information the you need to know that will help you and the business you work in become successful. Why is this important? An informed individual takes decisive actions that ultimately influence their purchasing behaviour. This module is very practical and enables you to be in a position to easily implement it within the working environment. Throughout the module you will discover that it is about how you deliver information that counts and not necessarily the content itself. 0/10

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Managing Director

As a global speaker within the Healthcare Industry, OB`s key business topics of interest can be grouped together under the following subjects: Business Analytics Business Development and Enhancement Leadership and Professional Development Strategic Advisory Sales and Marketing Management Whatever the business topic of discussion is, Ob is your go-to-guy for facilitation and execution. His practical examples in discussions and personal touch of challenging the status quo will leave you with riveting and thought provoking strategies you can apply. He specializes with cutting edge content, innovative information and world class presentation skills. You are guaranteed one thing: An array of information that you can practically implement within your business on a daily basis Ob has also written multiple Optometry books which are being sold world-wide and are positively impacting the industry.


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