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Optometric Staff Training

Course Content

Total learning: 26 lessons Time: 10 weeks
  • Module 1 | Optometric Practice Principles | Course 1. Optometry Defined  Module 1 is about getting a detailed understanding of the key fundamentals involved in Optometric success from an employee perspective. Employees are the heart and soul of the business, this module focuses on everything employees need to know and be able to implement in their environments. In course 1 Optometry Defined you will be trained and assessed on the following: a) Industry Information - What you need to know about the industry as an employee - What kind of working environments exist - Where Optometry is at the moment - Where do you fit in at the moment - Career in Optometry b) Value Added Services - What are the different kinds of value added services - What is value all about and what role does it play in Optometry - How do you build value in what you are offering as a service - How to distinguish yourself and business you work in into a strong value adding brand c) Ideal Optometric Practice - The different kinds of practices that exist - How to excel in each one - What are the challenges and opportunities in each type - How to be a market leader within the type of practice you work in 0/3

  • Module 1 | Optometric Practice Principles | Course 2 | Business Profiling  In course 2 Business Profiling you will be trained and assessed on the following: a) Analysis - We provide insight into employee characteristics within the workplace and what value they add or supposed to add in their environments. - We take a deep dive into all things consumer related by looking at various definitions, characteristics, etc. - We then analyse various business types that are important for you to know as an employee within an Optometry environment. b) Activity planning - The Pareto principle in Optometry - Restructuring the operational and strategic components of the business - How to rebuild for excellence and keeping the momentum going c) Business Relationships - Communication pearls - Demystifying cultural, religious and financial stereotypes - Understanding the different types of people you deal with on a daily basis within the practice. 0/4

  • Module 1 | Optometric Practice Principles | Course 3 | Case Studies  In course 3 Case Studies you will be trained and assessed on the following: a) Situational Examples - What are the daily norms the practice deals with - How the different phases of Optometry interact with each other - Dealing with the misconceptions of Optometry b) Team Work - The role of staff in building an extraordinary business - Is this the right place for you? - Winning teams c) Leadership - The Dispenser and the Optometrist - Overcoming the different challenges within the practice - The people opportunity 0/4

  • Module 2 | Clinching the Deal | Course 1 | Service Delivery  Module 2 is all about clinching the deal and all the different components that influence the sales in the practice. Many practices rely on outdated promotional activities and manipulative techniques to ensure sales within their businesses. However practices are still struggling to increase their revenue, let alone thrive during these economic times we live in. In course 1 Service Delivery you will be trained and assessed on the following: a) Standard of Practice - What are the governing principles of service delivery - How does service delivery impact sales in a practice - How can increased service delivery set your business apart - What are the different ways in which a practice can distinguish itself as an excellent practice when it comes to service delivery b) Problem Solving - What are the different types of problems that arise in a practice and how to manage them - How to efficiently and effectively excel in problem solving - How can a practice still manage to grow and thrive in the midst of various problems that may arise c) Store Experience and Process Outline - What the consumer experience is all about - The different ways in which your practice can add value to every person that walks in to the practice - How to make each person feel like they are the most important individual to have walked into the practice - What are the behavioural challenges and opportunities that exist 0/3

  • Module 2 | Clinching the Deal | Course 2 | Sales Management  In course 2 Sales Management you will be trained and assessed on the following: a) Consumer Requirements and Expectations - Everything you need to know and understand about the consumer is detailed in this section. - How does a practice continue to cater and exceed every consumer need - What does it take to become sought after by the consumer - Is it possible to add the personal touch to every consumer b) Securing the Sale - What sales principles need to be followed - What consumer principles need to be followed - What are the different behavioural strategies for securing sales - How to navigate the between what the consumer needs versus what they can afford c) Case Studies - Looking at practical scenarios that occur - Dealing with a family versus dealing with individuals - The “Magic Touch” - How does preparation lead to increased profits 0/4

  • Module 2 | Clinching the Deal | Course 3 | Management Process  In course 3 Management Process you will be trained and assessed on the following: a) Solutions Architect and Best Practice - What are the daily norms the practice deals with - How the different phases of Optometry interact with each other - Dealing with the misconceptions of Optometry b) Clinical versus Financial Management - The role of staff in building an extraordinary business - Is this the right place for you? - Winning teams c) Q & A - The Dispenser and the Optometrist - Overcoming the different challenges within the practice - The people opportunity 0/3

  • Module 3 | Dispensing Guidelines | Course 1 | Product Knowledge  Module 3 is about the guidelines that need to be followed when it comes to dispensing. It is shockingly interested how many practices under-utilize dispensers in their practice and how most of them have been turned into glorified eyewear consultants. In course 1 Product Knowledge you will be trained and assessed on the following: a) Frames - Why it is important for the entire team to be knowledgeable on the frames that are sold in the practice - Why frame designs, materials, styles, trends, etc. are critical for every employee to know and understand. - How to place the product in the practice and the visual representation of the product b) Lenses - It is not enough for eyewear consultants to only know about the basics of lenses. Everyone in the practice needs to have a detailed understanding of the different types of lenses in terms of features and benefits. This influences the way sales discussions c) Contact lenses - Dealing with the misconception that contact lenses contribute very little to the overall margins on the practice. - How to grow your contact lenses side of the business 0/1

  • Module 3 | Dispensing Guidelines | Course 2 | Innovative Communication Skills  In course 2 Innovative Communication Skills you will be trained and assessed on the following: a) Pricing and Quotations - Overcoming language and communication barriers that influence pricing discussions - The processes involved in writing and discussing quotations with consumers. - When to close the deal b) Selling Techniques - Every sale has a sales process and once done with this course you would be able to adequately apply this process to all consumers. - The cultural, racial, economic and religious dynamics that are at play in the sales journey of a consumer c) Consumer Mindset - When you know how a consumer thinks, you stand a better chance of managing them more effectively. - Understanding the different between sympathy and empathy 0/3

  • Module 3 | Dispensing Guidelines | Course 3 | Case Studies  In course 3 Case Studies you will be trained and assessed on the following: a) Information sharing and consumer education - The principles of dispensing may be standardized by the mechanisms of application are different. 0/1

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